Managing Buyers Requirements

San Salvador, El Salvador – July 09 – July 11
With the workshop Managing Buyers Requirements the CBI explains the competitive advantages of Social Responsibility and Accountability for companies who are interested in exporting to the EU. The workshop is organized along the chapters of the code of conduct builder, developed by CBI and covers three practical aspects of marketing: People, Planet and Profit.

Programme
The training learns the participants to understand the competitive advantage of CSR through presentations, case studies and practical assignments. It supports in the design and implementation of a code of conduct. The workshop runs along the chapters;

Environment
Business ethics
Triple P Marketing
Social accountability

Target audience
The workshop is meant for manufacturers/exporters from small and medium-sized companies who are seriously interested in exporting or already exporting to the EU.
The workshop can also be attended by Business Support Organizations (BSO’s) officials who are active in this sector.

Further information
For further information on attending the workshop and venue please contact Coexport, who is responsible for the logistical organisation and critical selection of participants on location:
Ana Leonor de Pocasangre gtecnicacoexport@navegante.com.sv ; Florence Zarzar: fzarzar@coexport.com